Certification in Management Programs


Certification in Franchising Management.

Course Overview:

This course takes an overview of business format franchising by setting out the basic characteristics of an ethical franchisee, outlining the different types available and detailing the ever-changing franchise market.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The main objective of the course is to acquaint the students :

• How to plan for franchisee network development.
• How to maintain good relations between franchisor and franchisee and pilot operations.
• How to build a strong franchisor management team.
• How to market a franchisee, recruit franchisees, monitor franchisee’s performance, get the best results from them, managing franchise unit resale.
• How to help franchisee prepare and review their business plans.
• How to avoid legal problems for franchisors and franchisee.
• How to sell or buy a franchised network.
• Role of Internet in Franchising.

Career Path:

Students can pursue their career as Franchise Executive, Franchisee Manager, Center Manager, Sales Managers, Marketing Managers.


Prospective Recruiters:

• Café Coffee Day.
• Safal.
• Reliance Fresh.
• Univercell.
• The Mobile Store.
• Metro
• Bata.
• Soles.
• Soch.
• Lifestyle.
• Woodland.
• McDonalds.
• Starbucks.
• KFC.
• Barista.
• Pizza Hut.