Certification in Management Programs


Certification in Integrated Marketing Communication

Course Overview:

IMC is a methodology and a way of communication to create brands and manage brands. It is an integrated approach to media planning, brand building, brand management and corporate communication. This course familiarize the student with key concepts of integrated marketing communications and integrated marketing management

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Introduce students to the principle and basic concept of marketing communication process and streamline integrated approach in marketing and communication mix.
• Understand the important issues in planning and evaluating marketing communication campaigns.
• Develop sensitivity towards legal and ethical concerns while formulation and implementation of media and communication strategies.

Learning Outcomes:

• Develop and understand the function of IMC and analyze the role of the IMC.
• Execution of various marketing media methodologies, promotion mix, brand management and integrated marketing communication process.
• Develop sensitivity towards legal and ethical concerns while formulation and implementation of media and communication strategies.

Career Path:

Help candidates plan career in Advertising, Art Director, Event Planner, Media Relations Specialist, Media Consulting, Product Manager, Sales Executive, Research Analyst etc.


Prospective Recruiters:

• India Today.
• Percept D Mark.
• Wizcraft International Entertainment Pvt Ltd.
• DNA Networks Pvt Ltd.
• Lintaas.
• O & M .
• BBDO
• Hindustan Times.
• Times of India.
• Deccan Herald.
• Bangalore Mirror.
• NDTV.
• Star Plus.
• Femina.