Certification in Management Programs


Certification in Advertising & Sales Promotion.

Course Overview:

Advertising is an important business activity that requires skill in planning, fact gathering, and creativity. The course familiarizes candidates with advertising management and gives insight into sales promotion and other creative and unconventional forms of marketing communication.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Learn how to use advertising and other marketing communication tools.
• Recognize the advertising strategies leading to business success.
• Understand how advertisement is used as a strategic tool to achieve marketing objective.

Learning Outcomes:

• Analyze the role of advertising in a changing business environment.
• Understand the role of advertising/promotion in making business decisions.
• Differentiate among media objectives, strategies and executions.

Table of Contents:

• Introduction .
• Introduction to Advertising.
• Marketing Communications.
• Consumer Behaviour.
• Segmentation and Positioning.
• Brand Strategy.
• Advertising Models.
• Advertising Agency.
• Advertising Classification.
• Source, Message and Effective Advertising.
• Creative Strategy.
• Media Planning and Strategy.
• Advertising Issues.
• Advertising Budget Allocation.
• Advertising Research.
• Sales Promotion.
• Sales Promotion Budgets.
• Planning and Evaluation.
• Tools and Techniques.

Career Path:

Career Opportunities as Advertising Professionals, Copywriters, Copyeditors, Account Executives, Media Representatives etc.


Prospective Recruiters:

• O & M
• Saatchi &anp; Saatchi.
• 93.5 FM.
• Radio Mirchi.
• Lintaas.
• BBDO
• Mudra Communications..
• Leo Burnett.
• Big FM.
• Times of India.
• Deccan Herald.
• India Today.