Certification in Management Programs


Certification in Business Marketing

Course Overview:

Introduce students to the basic concepts of economics and the fundamentals of Business marketing, learn to make realistic management decisions on changing markets & develop products to meet the changing needs of market and customers .

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Provide an insight into the nature of Industrial Marketing concept and its characteristics.
• Study different composition of different industrial markets and understand how economic factors affect industrial demand.
• Learn the industrial buying process, models and the factors that affect the organizational buying behavior.

Learning Outcomes:

• Understanding demand in business markets and organizational buying behavior.
• Strategic marketing plan for industrial markets and designing marketing communication, market analysis, sales forecasting, marketing research, distribution, pricing strategies, sales management, marketing control and customer management.

Career Path:

Can pursue career in product design, marketing research, industrial manufacturing as Sales/ Marketing Executive, Relationship Executives/ Accounts Executives, Business Development Executive, Market Research Analyst etc.


Prospective Recruiters:

• Nestle.
• ITC.
• Standard Chartered Bank.
• Axis Bank.
• Britannia.
• P & G.
• NIIT.
• Vodafone.
• Airtel.
• Pantaloons.