Certification in Management Programs

Certification in Consumer Behavior

Course Overview:

This course gives basic knowledge about the issues of dimensions of consumer behavior and provides critical understanding of a wide range of consumer behavior theories and applications. This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Study fundamental consumer decision-making process.
• Understand impact of social, cultural, economic, and psychological factors on the decision-making process of consumers.
• Analyze the impact of consumer behavior on the global society.

Learning Outcomes:

• Understand the importance of consumer purchasing and its implications to marketing strategies .
• Identify effectively the consumer behavioral characteristics that are influenced by relevant environmental, social and individual factors.
• Critically explain the role of consumer behavior as an essential element of the marketing process.

Career Path:

Career opportunities as Consumer Behaviorists, Consumer Behavior Specialist, Consumer Behavior Researchers etc..


Prospective Recruiters:

• Nestle.
• ITC.
• Shoppers Stop.
• Max Retail.
• Britannia.
• P & G.
• Pipal Research.
• Grail Research.
• Capital IQ.
• Pantaloons.
• Unilever.
• Max Retail.