Certification in Management Programs


Certification in International Marketing

Course Overview:

This course is designed to introduce students to advanced marketing concepts and practices in a global business environment. A comprehensive overview of the dynamics and trends in global marketing include market analysis, strategic planning, product positioning, messaging, project management, integrated marketing communications, distribution, and pricing with major focus on development and delivery of global launches and campaigns. The course equips the students with the skills necessary for evaluating, developing, and delivering marketing programs for a global and multicultural audience.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Comprehend the global arena, business concepts used in marketing with an international perspective.
• Learn marketing knowledge and skills for effective functioning in a global environment
• Learn the cultural sensitivity, analytical and creative skills influencing international trading.
• Research the environmental and marketing variables that comprise international marketing

Learning Outcomes:

• Compare the value of developing global awareness vs local perspective in marketing.
• Understanding and implementation of international marketing plan .
• Establish appropriate domestic, international marketing entry strategies and opportunities.
• Evaluate different cultural, political, and legal environments influencing international trade.
• Evaluate and analyze International personnel management, sales force management.

Career Path:

Challenging career for candidates in Service industries like Finance/Banking, Insurance, Consultancy and Multi-national corporations as International Marketing/Sales Executives, Business Analyst, International Product Development Manager, International Trade Documentation Specialist, Export/Import Manager, International Business Development Manager etc.


Prospective Recruiters:

• Britannia.
• Nestle.
• Pepsi.
• Unilever.
• P & G.
• Coke.
• ITC.
• Delmonte.
• Airtel.
• Mckinsey.
• HDFC.
• HSBC.
• Standard Chartered Bank.