Certification in Management Programs


Certification in Media Planning Strategies.

Course Overview:

This course covers a comprehensive description of procedures for selecting appropriate media, evaluating problems in media selection, cost and scheduling, media budgeting and implementing future media technologies

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Learn importance and use of media, such as Newspaper, magazine, Radio, Television and internet.
• Understand the target audience, identifying media alternatives, estimating cost and message effectiveness.
• Study and examine the effectiveness and efficiency of these media techniques.

Learning Outcomes:

• Execute appropriate media planning, analyzing and expediting media strategy and plans.
• Combining existing and new media technique like satellite TV and radio, Web TV, net radio for media effectiveness.
• Evaluate the media alternatives and media techniques and develop strategic objectives, plans, and tactics to achieve corporate and marketing objectives.

Career Path:

Career Opportunities as Media Planner, Media Manager, Media Directors, Copywriters, Copyeditors, Media Representatives, Media Researcher etc.


Prospective Recruiters:

• O & M
• Saatchi & Saatchi.
• 93.5 FM.
• Radio Mirchi.
• Lintaas.
• BBDO
• Mudra Communications.
• Leo Burnett.
• Times of India.
• Big FM.
• India Today.
• Deccan Herald.
• The Asian age.