Certification in Management Programs


Certification in Market Research

Course Overview:

This course provide candidates a tool for understanding the central concepts of marketing research, designing research projects, preparing questionnaires and samples, analyzing data, reports, and presenting their findings and recommendations to decision makers.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Understand the importance of marketing research process.
• Learn to define the marketing problem, marketing research problem and marketing research objectives, select appropriate data collection strategies and appropriate representation of the data.
• Realize the importance of marketing research methods in the decision making process.

Learning Outcomes:

• Analysis skill and ability to translate a management problem into a feasible research question.
• Gain a critical understanding of the sources and strategic applications of market data.
• Confidently construct a market research, with the most appropriate research solution for a particular project .
• Presenting research findings and conclusions to strategic decision-makers.

Career Path:

Career opportunities exist in manufacturers, retailers, some wholesalers, trade and industry associations, marketing research firms, advertising agencies, and governmental and private nonprofit agencies as Market Research Manager, Research Analyst, Quantitative Researcher etc.


Prospective Recruiters:

• Pipal Research.
• Grail Research.
• WNS Global services.
• Genpact.
• JP Morgan.
• Merill Lynch.
• ITC.
• Nestle.
• Pepsi.
• Coke.