Certification in Management Programs


Certification in Retail Management

Course Overview:

Retailing is a vital part of the business industry that involves selling products and services to consumers; it is the timely delivery of goods demanded by consumers at an affordable and competitive price. This course provides an in depth understanding of the concepts, strategies, and trends associated with retail operations.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• To identify and understand the significance of retailing in the current business environment.
• Understand strategic marketing planning process and its application to retailing and channel management.
• Examine the range, scope and importance of the retail mix in providing customer satisfaction.
• Examine some of the main features of retailing in the global environment.
• Identify the problems and solutions in the retail strategy implementation process.

Learning Outcomes:

• Develop various retail marketing strategies and apply them to real world business situations.
• Know the critical environmental factors facing consumers and retailers.
• Appraise the importance of people management and team work.
• Create cohesive merchandise space usage, layout and design, and service offering specifications for a retail store.
• Understanding of merchandising plans and the mechanics of stock control.
• Understand current trends affecting the future of retailing.

Career Path:

A career launch pad at various levels of Retail Industry as Retail Manger, Retail Salespersons, Purchasing Manager, Store Manager, Customer Service Representative, Data Processing Executive, Floor Supervisor etc.


Prospective Recruiters:

• Future Group.
• Reliance Retail.
• Subhiksha.
• Bharti.
• Safal.
• Univercell.
• Shoppers Stop.
• Max Retail.
• Metro.
• Lifestyle.