Certification in Management Programs


Certification in Rural Marketing

Course Overview:

Rural markets have acquired significance as the overall growth of the economy, a substantial increase in the purchasing power and with Green Revolution, the rural areas are consuming large quantities of industrial and urban manufactured products. In this perspective, a special marketing strategy called Rural marketing has emerged. This course introduces the process of developing, planning, pricing, promoting, distributing rural specific products and services to rural consumers.

This course consists of

• 18 modules.
• 2 Case Studies.
• 1 Assessment.

Learning Objective:

The objective of the course is:

• Introduce the subject rural marketing and its growing significance
• Highlight the emerging perspectives of rural marketing.
• Examine rural markets and unique features of the rural consumer.

Learning Outcomes:

• Adapt to changing rural market conditions.
• Critically appraise major rural marketing frameworks and issues.
• Relate rural marketing principles to the planning process.
• Devise and implement rural marketing strategies.

Career Path:

Career options as Rural Management Consultants/Specialist, Rural Marketing/Sales Executive, Business Development Executive, Research Analyst etc.


Prospective Recruiters:

• Nestle.
• Unilever.
• Pepsi.
• Coke.
• P & G.
• ITC.
• Britannia.
• Parle.